Biogénique, a premium health store in Montreal's Mile End neighborhood, blends pharmacy charm with health store allure. Within a modest budget, I envisioned an attention-grabbing exterior. A custom-illuminated channel letter, featuring a signature green leaf, became the centerpiece against a brushed aluminum backdrop. 
Additionally, I designed a large outdoor poster sign showcasing the Biogénique logo on one side and a collage of vitamins and natural elements on the other, engaging passersby. Inside, a custom hexagonal illuminated light-box sign celebrated the pharmacy-inspired logo mark, enhancing the store's inviting atmosphere.
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