The challenge was to design Tenet's corporate office in Montreal, refreshing the brand to create a vibrant and impactful space while adhering to a modest budget. This required showcasing both Tenet and Cubeler brands effectively within the office, located in Quartier International de Montréal, while also accommodating future subsidiary Tenoris.
To address this challenge, I took the lead in designing the office, and managing all aspects of art direction and experience. I focused on creating a cohesive brand representation through spatial design, environmental graphics, and signage. Key solutions implemented include emphasizing each brand's mission statement to symbolize expansion aspirations, notably through a map mural in the reception area. Additionally, I designed custom aluminum signs for Tenet, Cubeler, and future subsidiary Tenoris, elegantly complementing each brand's colors and enhancing brand visibility. Each design element was tailored to resonate with diverse audiences and achieve distinct branding goals while reflecting Tenet's visionary outlook of "Limitless thinking."
Overall, the project successfully transformed Tenet's Montreal office into a dynamic space that authentically represents the brand's values and aspirations, while effectively accommodating the branding needs of both current and future subsidiaries.
