The challenge was to create cohesive event branding and signage for the Cubeler launch event hosted by Tenet in 2023. This required merging the distinct identities of both Cubeler and Tenet within the branding while ensuring alignment with the event's theme.
To address this, I drew inspiration from Tenet's bright blue gradient and Cubeler's darker green tones. I crafted a cohesive icon set that represented synergy, allowing both brands to shine while maintaining their individual identities. Additionally, I conceptualized and executed the spatial design, environmental graphics, promotional items, and art direction of video screens, ensuring every detail aligned with the event's theme to enhance the attendee experience. Through this strategic approach, I successfully integrated the identities of Cubeler and Tenet within the event branding, fostering a seamless and impactful launch experience.
