The task at hand was to craft an engaging and unified office branding design for Tenet's flagship corporate headquarters in bustling Toronto, all while navigating tight deadlines and a conservative budget. Our objective was to seamlessly weave Tenet's brand identity into the physical space, ensuring it stood out amidst the competitive landscape of downtown Toronto.
To tackle this, I took the helm of the design process, overseeing the artistic direction and conceptualization of spatial design and environmental graphics. Despite the challenges posed by time constraints and budget limitations.
Highlights of the solution included creating a striking arrow pattern on the entrance door, setting the stage for a memorable first impression, harmonizing wall paint hues with Tenet's branding to maintain visual harmony throughout the office, and strategically placing bespoke icons and murals across the space to reinforce Tenet's brand ethos and values. Additionally, infusing a playful element by imbuing the game room doors with Tenet's signature electric blue elevated the office's ambiance.
In the end, the project yielded an inspiring office environment that authentically embodied Tenet's vision and values, offering a distinct and captivating experience for both employees and visitors.
